Barabba, Vincent P <br/><br/>
Meeting of the minds : creating the market-based enterprise 
Vincent P. Barabba 
 - Boston, MA  Harvard Business School  1995 
 - xv, 247 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780875845777 
<br/><br/><label>ISSN: </label>95013342 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction<br/>Marketing - Decision making<br/>Marketing research<br/>New products
<br/><br/><label>Dewey Class. No.: </label>658.83 BAR