Rangan, V. Kasturi <br/><br/>
Transforming your go-to-market strategy : the three disciplines of channel management 
V. Kasturi Rangan ; with the research assistance of Marie Bell 
 - Boston, MA  Harvard Business School  2006 
 - x, 289 p. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references (p. 279-282) and index 
<br/><br/><label>ISBN: </label>9781591397663 
<br/><br/><label>ISSN: </label>2005030893 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business logistics<br/>Marketing channels - Management<br/>Physical distribution of goods
<br/><br/><label>Dewey Class. No.: </label>658.87 RAN