TY  - BOOK
AU  - Gummesson, Evert
TI  - Total relationship marketing : marketing management, relationship strategy, CRM, and a new dominant logic for the value - creating network economy
SN  - 9780750686334
U1  - 658.8 GUM 
PY  - 2008///
CY  - Burlington, MA
PB  - Butterworth - Heinemann
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -