Hulbert, James M <br/><br/>
Total integrated marketing : breaking the bounds of the function 
James Mac Hulbert, Noel Capon, Nigel F. Piercy 
 - New York  Free Press  c2003 
 - xii, 356 p. : ill. ; 24 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781439167274 
<br/><br/><label>ISSN: </label>2002045586 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8 HUL