Misner, Ivan R <br/><br/>
The world's best-known marketing secret : building your business with word-of-mouth marketing 
Ivan R. Misner, Virginia Devine 
 - 2nd ed 
 - Austin, Tex  Bard Press  1999 
 - 235 p. : ill. ; 23 cm 
<br/><br/> Includes bibliographical references (p. 223-228) and index 
<br/><br/><label>ISBN: </label>9781885167378 
<br/><br/><label>ISSN: </label>99024405 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Word-of-mouth advertising
<br/><br/><label>Dewey Class. No.: </label>658.8 MIS