TY  - BOOK
AU  - Meyers, Herbert M
AU  - Gerstman, Richard
TI  - The visionary package : using packaging to build effective brands
SN  - 9781403906779
SN  - 200405778
U1  - 658.823 MEY 
PY  - 2005///
CY  - Houndmills, Basingstoke, Hampshire ; New York
PB  - Palgrave Macmillan
KW  - Marketing
KW  - Packaging
N1  - Includes bibliographical references and index
ER  -