Meyers, Herbert M <br/><br/>
The visionary package : using packaging to build effective brands 
Herbert Meyers and Richard Gerstman 
 - Houndmills, Basingstoke, Hampshire ; New York  Palgrave Macmillan  2005 
 - xiv, 242 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781403906779 
<br/><br/><label>ISSN: </label>2004057787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Packaging
<br/><br/><label>Dewey Class. No.: </label>658.823 MEY