TY  - BOOK
AU  - Reich, Brian
AU  - Solomon, Dan
TI  - Media rules! : mastering today's technology to connect with and keep your audience
SN  - 9780470108888
SN  - 200702417
U1  - 302.2 REI 
PY  - 2008///
CY  - Hoboken, NJ
PB  - J. Wiley & Sons
KW  - Communication and technology
KW  - Globalization
KW  - Mass media
N1  - Includes bibliographical references (p. 217-219) and index
ER  -