TY  - BOOK
AU  - Eastman, Susan Tyler
AU  - Ferguson, Douglas A
AU  - Klein, Robert A
TI  - Media promotion and marketing for broadcasting, cable, and the Internet
SN  - 9780240807621
SN  - 200502769
U1  - 384.550688 EAS 
PY  - 2006///
CY  - Amsterdam ; Boston
PB  - Elsevier/Focal Press
KW  - Cable television - Marketing
KW  - Radio broadcasting - Marketing
KW  - Television broadcasting - Marketing
N1  - Includes bibliographical references (p. 321-323) and index
ER  -