Media promotion and marketing for broadcasting, cable, and the Internet 
edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein 
 - 5th ed 
 - Amsterdam ; Boston  Elsevier/Focal Press  c2006 
 - xiv, 335 p. : ill. ; 23 cm 
<br/><br/> Includes bibliographical references (p. 321-323) and index 
<br/><br/><label>ISBN: </label>9780240807621 
<br/><br/><label>ISSN: </label>2005027692 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cable television - Marketing<br/>Radio broadcasting - Marketing<br/>Television broadcasting - Marketing
<br/><br/><label>Dewey Class. No.: </label>384.550688 EAS