TY  - BOOK
AU  - Eastman, Susan Tyler
AU  - Ferguson, Douglas A
TI  - Media programming : strategies and practices
SN  - 9780495500537
SN  - 200793873
U1  - 797.4402360 EAS 
PY  - 2009///
CY  - Belmont, CA
PB  - Thomson/Wadsworth
KW  - Cable television - Planning
KW  - Mass media - Planning
KW  - Radio programs - Planning
KW  - Television programs - Planning
N1  - Includes bibliographical references (p. 437-444) and indexes
ER  -