Eastman, Susan Tyler creator Ferguson, Douglas A text ### Belmont, CA Thomson/Wadsworth 2009 8th ed monographic eng xiii, 466 p. : ill. ; 24 cm Susan Tyler Eastman, Douglas A. Ferguson Includes bibliographical references (p. 437-444) and indexes Cable television - Planning Mass media - Planning Radio programs - Planning Television programs - Planning 797.4402360 EAS 9780495500537 2007938732 ACL 191130