Eastman, Susan Tyler <br/><br/>
Media programming : strategies and practices 
Susan Tyler Eastman, Douglas A. Ferguson 
 - 8th ed 
 - Belmont, CA  Thomson/Wadsworth  2009 
 - xiii, 466 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references (p. 437-444) and indexes 
<br/><br/><label>ISBN: </label>9780495500537 
<br/><br/><label>ISSN: </label>2007938732 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cable television - Planning<br/>Mass media - Planning<br/>Radio programs - Planning<br/>Television programs - Planning
<br/><br/><label>Dewey Class. No.: </label>797.4402360 EAS