TY  - BOOK
AU  - Goodrich, William B
AU  - Sissors, Jack Zanville
TI  - Media planning workbook : with discussions and problems
SN  - 9780844235028
SN  - 95039649
U1  - 659.111 GOO 
PY  - 1996///
CY  - Lincolnwood, IL
PB  - NTC Business Books
KW  - Advertising media planning
ER  -