Goodrich, William B <br/><br/>
Media planning workbook : with discussions and problems 
William B. Goodrich, Jack Z. Sissors 
 - 5th ed 
 - Lincolnwood, IL  NTC Business Books  1996 
 - xiii, 206 p. ; 28 cm 
<br/><br/><label>ISBN: </label>9780844235028 
<br/><br/><label>ISSN: </label>95039649 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning
<br/><br/><label>Dewey Class. No.: </label>659.111 GOO