TY  - BOOK
AU  - Surmanek, Jim
TI  - Media planning : a practical guide
SN  - 9780844235127
SN  - 95018554
U1  - 659.111 SUR 
PY  - 1996///
CY  - Lincolnwood, IL
PB  - NTC Business Books
KW  - Advertising media planning - United States
N1  - Includes bibliographical references and index
ER  -