Hoskins, Colin <br/><br/>
Media economics : applying economics to new and traditional media 
Colin Hoskins, Stuart McFayden, Adam Finn 
 - Thousand Oaks, CA  SAGE Publications  c2004 
 - 356 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references (p. 331-336) and index 
<br/><br/><label>ISBN: </label>9780761930969 
<br/><br/><label>ISSN: </label>2004003252 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media - Economic aspects
<br/><br/><label>Dewey Class. No.: </label>338.4730223 HOS