Kennedy, Dan S <br/><br/>
The ultimate marketing plan : find your hook, communicate your message, mark your mark 
Dan S. Kennedy 
 - 3rd ed 
 - Avon, MA  Adams Business, Viva  2009 
 - viii, 229 p. 22 cm 
<br/><br/><label>ISBN: </label>9781593374969 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 KEN