TY  - BOOK
AU  - Berger, Arthur Asa
TI  - Media analysis techniques
SN  - 9781412906838
SN  - 200400752
U1  - 302.2301 BER 
PY  - 2005///
CY  - Thousand Oaks, CA
PB  - Sage
KW  - Mass media - Methodology
KW  - Mass media criticism
N1  - Includes bibliographical references (p. 233-236) and indexes
ER  -