Godin, Seth Meatball sundae : how new marketing is transforming the business world (and how to thrive in it) Seth Godin - London Piatkus 2009 - xxiii, 232 p. : ill. ; 20 cm ISBN: 9780749929480 Subjects--Topical Terms: Electronic commerceMarketingPsychology, IndustrialTechnological innovations Dewey Class. No.: 658.8 GOD