TY  - BOOK
AU  - Davis, John
TI  - Measuring marketing : 103 key metrics every marketer needs
SN  - 9780470821329
SN  - 200729526
U1  - 658.8 DAV 
PY  - 2007///
CY  - Singapore
PB  - John Wiley & Sons (Asia)
KW  - Marketing - Evaluation
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -