Davis, John <br/><br/>
Measuring marketing : 103 key metrics every marketer needs 
John Davis 
 - Singapore  John Wiley & Sons (Asia)  2007 
 - xvii, 408 p. : ill. ; 26 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470821329 
<br/><br/><label>ISSN: </label>2007295268 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Evaluation<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8 DAV