TY  - BOOK
AU  - Ambler, Tim
AU  - Tellis, Gerard J
TI  - The Sage handbook of advertising
SN  - 9781412918862
SN  - 200792274
U1  - 659.1 TEL 
PY  - 2007///
CY  - Thousand Oaks, CA
PB  - SAGE Publications
KW  - Advertising
KW  - Advertising - Handbooks, manuals, etc
N1  - Includes bibliographical references and index
ER  -