TY  - BOOK
AU  - McQuail, Denis
TI  - McQuail's mass communication theory
SN  - 9788178295350
SN  - 200528267
U1  - 302.23 MCQ 
PY  - 2005///
CY  - Thousand Oaks, CA
PB  - SAGE Publications
KW  - Mass media
N1  - Includes bibliographical references (p. [571]-608) and indexes
ER  -