The rhetoric and reality of marketing : an international managerial approach 
edited by Philip J. Kitchen 
 - Basingstoke, Hampshire  Palgrave Macmillan  2003 
 - xix, 202 p. : ill. ; 23 cm. 
<br/><br/> Includes bibliographical references (p. 183-192) and index 
<br/><br/><label>ISBN: </label>9780333987322 
<br/><br/><label>ISSN: </label>2002192664 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing - Case studies<br/>Marketing - Management<br/>Marketing - Management - Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8 KIT