TY  - BOOK
AU  - Clark, Eric
TI  - The real toy story : inside the ruthless battle for America's youngest consumers
SN  - 9780743247658
SN  - 200604128
U1  - 338.47688720973 CLA 
PY  - 2007///
CY  - New York
PB  - Free Press
KW  - Toy industry - United States
N1  - Includes bibliographical references (p. 227-232) and index
ER  -