Clark, Eric <br/><br/>
The real toy story : inside the ruthless battle for America's youngest consumers 
Eric Clark 
 - New York  Free Press  c2007 
 - xii, 259 p. ; 24 cm 
<br/><br/> Includes bibliographical references (p. 227-232) and index 
<br/><br/><label>ISBN: </label>9780743247658 
<br/><br/><label>ISSN: </label>2006041285 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Toy industry - United States
<br/><br/><label>Dewey Class. No.: </label>338.47688720973 CLA