TY  - BOOK
AU  - Shrum, L. J
TI  - The psychology of entertainment media : blurring the lines between entertainment and persuasion
SN  - 9780805846416
SN  - 200304080
U1  - 659.1019 SHR 
PY  - 2004///
CY  - Mahwah, NJ
PB  - Lawrence Erlbaum
KW  - Advertising - Psychological aspects
KW  - Manipulative behavior
KW  - Mass media - Psychological aspects
KW  - Persuasion (Psychology)
KW  - Subliminal advertising
N1  - Includes bibliographical references and indexes
ER  -