TY  - BOOK
AU  - Zaichkowsky, Judith Lynne
TI  - The psychology behind trademark infringement and counterfeiting
SN  - 9780805847925
SN  - 200505520
U1  - 658.827 ZAI 
PY  - 2006///
CY  - Mahwah, N.J
PB  - Lawrence Erlbaum
KW  - Branding (Marketing)
KW  - Consumer behavior
KW  - Imitation - Case studies
KW  - Industrial property
KW  - Marketing - Law and legislation
KW  - Trademarks
N1  - Includes bibliographical references and indexes
ER  -