Zaichkowsky, Judith Lynne <br/><br/>
The psychology behind trademark infringement and counterfeiting 
J.L. Zaichkowsky 
 - Mahwah, N.J  Lawrence Erlbaum  2006 
 - xv, 305 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780805847925 
<br/><br/><label>ISSN: </label>2005055200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Consumer behavior<br/>Imitation - Case studies<br/>Industrial property<br/>Marketing - Law and legislation<br/>Trademarks
<br/><br/><label>Dewey Class. No.: </label>658.827 ZAI