Waller, David <br/><br/>
The promotional plan 
David Waller 
 - 2nd ed 
 - Boston  McGraw-Hill  2006 
 - xii, 121 p. : ill. ; 25 cm 
<br/><br/><label>ISBN: </label>9780074714294 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 WAL