TY  - BOOK
AU  - Farris, Paul W
AU  - Moore, Michael J
TI  - The profit impact of marketing strategy project : retrospect and prospects
SN  - 9780521123457
U1  - 658.802 FAR 
PY  - 2009///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Marketing
ER  -