Farris, Paul W <br/><br/>
The profit impact of marketing strategy project : retrospect and prospects 
Paul W. Farris and Michael J. Moore 
 - Cambridge  Cambridge University Press  2009 
 - xvii, 307 p. 23 cm 
<br/><br/><label>ISBN: </label>9780521123457 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 FAR