TY  - BOOK
AU  - Thull, Jeff
TI  - The prime solution : close the value gap, increase margins, and win the complex sale
SN  - 9780793195220
SN  - 200401564
U1  - 658.81 THU 
PY  - 2005///
CY  - Chicago, IL
PB  - Dearborn Trade Pub
KW  - Customer relations
KW  - Industrial marketing
KW  - Sales management
KW  - Selling
KW  - Value
N1  - Includes bibliographical references (p. 197-205) and index
ER  -