TY  - BOOK
AU  - Baker, Walter L
AU  - Marn, Michael V
AU  - Zawada, Craig C
TI  - The price advantage
SN  - 9780470481776
SN  - 200905124
U1  - 658.816 BAR 
PY  - 2010///
CY  - Hoboken, N.J
PB  - Wiley
KW  - Pricing
N1  - Includes bibliographical references and index
ER  -