Baker, Walter L The price advantage Walter L. Baker, Michael V. Marn, Craig C. Zawada - 2nd ed - Hoboken, N.J Wiley 2010 - xviii, 366 p. : ill. ; 24 cm Includes bibliographical references and index ISBN: 9780470481776 ISSN: 2009051243 Subjects--Topical Terms: Pricing Dewey Class. No.: 658.816 BAR