Ghose, Shyamal <br/><br/>
The practice of marketing : science or superstition? 
Shyamal Ghose 
 - New Delhi  Roli Books  2004 
 - xii, 276 p. : ill. ; 22 cm 
<br/><br/><label>ISBN: </label>9788174363435 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 GHO