TY  - BOOK
AU  - Ramaswamy, Venkatram
AU  - Gouillart, Francis J
TI  - The power of co- creation
SN  - 9781439181041
SN  - 201000629
U1  - 658.40714 RAM 
PY  - 2010///
CY  - New York
PB  - Free Press
KW  - Business networks
KW  - Creative ability in business
KW  - Interorganizational relations
N1  - Includes bibliographical references and index
ER  -