TY  - BOOK
AU  - Braun, Thom
TI  - The philosophy of branding : great philosophers think brands
SN  - 9780749443238
SN  - 200302808
U1  - 658.82701 BRA 
PY  - 2008///
CY  - London
PB  - Kogan Page
KW  - Branding (Marketing) - Philosophy
KW  - Business names - Philosophy
KW  - Product management - Philosophy
ER  -