TY  - BOOK
AU  - Pruitt, John
AU  - Adlin, Tamara
TI  - The persona lifecycle : keeping people in mind throughout product design
SN  - 9780125662512
SN  - 200600079
U1  - 658.503 PRU 
PY  - 2006///
CY  - Amsterdam ; Boston, MA
PB  - Elsevier, Morgan Kaufmann Publishers, an imprint of Elsevier
KW  - New products
KW  - Product management
KW  - Research, Industrial
N1  - Includes bibliographical references (p. 693-705) and indexes
ER  -