Pruitt, John <br/><br/>
The persona lifecycle : keeping people in mind throughout product design 
by John S. Pruitt, Tamara Adlin 
 - Amsterdam ; Boston, MA  Elsevier, Morgan Kaufmann Publishers, an imprint of Elsevier  c2006 
 - xvii, 724 p. : ill. (chiefly col.) ; 24 cm 
<br/><br/> Includes bibliographical references (p. 693-705) and indexes 
<br/><br/><label>ISBN: </label>9780125662512 
<br/><br/><label>ISSN: </label>2006000795 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Product management<br/>Research, Industrial
<br/><br/><label>Dewey Class. No.: </label>658.503 PRU