Thomson, Rupert, <br/><br/>
Soft : 

 -  Trafalgar Square,  1999. 
 - 320 pages 
<br/><br/><label>ISBN: </label>9780747541097 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>823.914  / THO