TY  - BOOK
AU  - Ries, Al
AU  - Ries, Laura
TI  - The origin of brands: how product evolution creates endless possibilities for new brands
SN  - 9780060570156
U1  - 658.827 RIE 
PY  - 2005///
CY  - New York
PB  - Harper
KW  - Marketing
N1  - Includes Index
ER  -