Ries, Al <br/><br/>
The origin of brands: how product evolution creates endless possibilities for new brands 
Al Ries, Laura Ries 
 - New York  Harper  2005 
 - 300 p. ; 22 cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780060570156 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827 RIE