Kirp, David L. <br/><br/>
Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education 
/ David L. Kirp 
 -  Harvard Univ Press,   2004. 
 - 328 pages. 
<br/><br/><label>ISBN: </label>9780674016347 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Higher education
<br/><br/><label>Dewey Class. No.: </label>378.73  / KIR