Bly, Robert W <br/><br/>
The online copywriter's handbook : everything you need to know to write electronic copy that sells 
Robert W. Bly 
 - New York  McGraw-Hill  c2002 
 - xv, 320 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references (p. 303-305) and index 
<br/><br/><label>ISBN: </label>9780658020995 
<br/><br/><label>ISSN: </label>2001044467 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy<br/>Electronic commerce<br/>Internet marketing
<br/><br/><label>Dewey Class. No.: </label>659.102854678 BLY