TY  - BOOK
AU  - Hiebing, Roman G
AU  - Cooper, Scott W
TI  - The one-day marketing plan : organizing and completing a plan that works
SN  - 9780071395229
SN  - 200400563
U1  - 658.802 HIE 
PY  - 2004///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing - Management
KW  - Strategic planning
N1  - Includes index
ER  -