Hiebing, Roman G <br/><br/>
The one-day marketing plan : organizing and completing a plan that works 
Roman G. Hiebing Jr. and Scott W. Cooper 
 - 3rd ed 
 - New York  McGraw-Hill  c2004 
 - xx, 323 p. ; 28 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780071395229 
<br/><br/><label>ISSN: </label>2004005636 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.802 HIE