TY - BOOK AU - Whittington, Richard AU - Mayer, Michael TI - The European Corporation / SN - 9780199242085 U1 - 338.74094 PY - 2000/// PB - Oxford University Press, USA, KW - Business & Economics N2 - This study examines the evolving strategies and structure of large European firms in a comparative and historical context. In particular, it looks at these in the context of a range of hypotheses on professional management, multidivisional structure and diversification associated with Alfred Chandler. Companies examined include Daimler Benz, Volkswagen, BAT, Rhone Poulenc, Unilever and Elf Aquitane ER -