01665nam a2200181Ia 450000500170000000800390001702000180005608200200007410000180009424500350011226000170014730000140016452011340017865000300131294200120134299900190135495201100137320260225134114.0260225s9999    xx          000 0 und d  a9780061246579  a339.768536bBAR  aSmit, Barbara 0aSneaker Wars / cSmit, Barbara  bEcco, c2008  a408 pages  aThe fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports business Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven story of these two power-houses. Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success, their spikes worn by Jesse Owens in the Berlin Olympics. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown. Adidas and Puma revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. From Pelé to Joe Namath, Walt Frazier to Boris Becker, Muhammad Ali to David Beckham, they all contribute to the roller-coaster rise, near collapse, and revival of the two brands. A page-turning narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history.  aBiography & Autobiography  cENGLISH  c615480d615480  00104070aACLbACLc4Ad2026-02-25l0o339.768536 BARp435763r2026-02-25 13:41:14w2026-02-25yENGLISH